Hello Wild One.
The warmest of welcomes to my disruptive corner of the internet.
Hi, I’m Emma.
I started The Wild Ones back in 2020 after two decades of shaping strategy for brands like Nike, Google, Disney, and L’Oréal. Big, high-stakes businesses that understand disruption isn’t decoration — it’s fuel. It drives growth, it energises culture, it changes the game.
When I stepped out on my own, I realised how different the story looks for women. Too much of the business advice aimed at us is built for smallness — lifestyle brands, copy-paste roadmaps, cookie-cutter funnels. It assumes our ambition should fit neatly around school pick-up.
That’s not the world I want to live in.
Wildness is a call-to-arms for women with stretchier ambitions — women who want valuation, scale, creative freedom, cultural impact, or (let’s be honest) all of the above.
We don’t just build businesses. We build platforms, legacies, and bodies of work. We architect ideas bold enough to change industries and movements strong enough to change culture.
This is what lights me up: working with women at the edge of what’s possible, helping them shape the strategy, the identity, and the positioning to make their ambition undeniable.
A little about me: I live in Hove by the sea with my 12-year-old daughter Scarlett (my sharpest sparring partner), a ragdoll cat we smuggled home from Asia, and a tiny dog called Ophelia. I’m a serial house renovator (ask me about the derelict Kent mansion I lost a fortune on), obsessive book-buyer (less obsessive reader), and RightMove addict (300 ideas before breakfast). Two coffees a day, no more — which makes them sacred.
What you’ll find here in The Wild Edit:
Essays on disruption as a business strategy.
Ideas on how to build brands that attract investors, partners, and culture.
Dispatches on feminist business and what’s shifting in the founder landscape.
Thoughts on portfolio personal brands, intellectual property, and the stretch into new markets.
This is a space for restless women who know they’re here to build more than a business.
If that’s you, you’re my people.
In love + wildness,
Emma